You may call me old fashioned or whatever, but I was not very excited or pleased when I saw the Big Bazaar Launch of Sachin Tendulkar's Toothpaste "Sach" in yesterday's news paper. I do not see a connection. Neither do I see any marketing genius in involving Tendulkar as a co-creator of the product along with Pantaloon group. May be it's just me.
J.Lo, Britney, Amitabh Bacchan branded perfume was OK because it is an accessory. But Sachin Brand "Dant manjan" aka toothpaste doesn't seem appropriate.
Next is what....Mahi Amla hairoil? or May be Kumble range of detergents? Or even Sania nail paint remover?
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